OnlyCritiques.com Review:

Many sales and marketing “companies” scam in the most common way, that is, they promise advertising space and publicity for a good amount but do not deliver the same. Never buy advertising, especially on the Internet, without an adequate amount of research on the many offers and options that are available. The easiest way to avoid a scam is to look for a registered company that can give testimonials from its previous clients who are reliable and verifiable.

On the Internet, advertisers are deceived in many ways. For example, they can be told that their advertisement would be e-mailed to 500,000 e-mail addresses for a certain amount (say $50). Either the e-mail addresses are invalid or the ads are sent to people who are not interested. Then there are the Pay Per Click search engines where either there is no traffic, or the clicks don’t translate into sales.

Even when placing an ad in a newsletter, one needs to first check whether the newsletter is genuine, and then confirm other important details like how many subscribers it has, what would the ad look like, is it giving the money’s worth, etc.

A growing scam, sometimes called Telefraud, dupes businesses into giving ads to nonexistent advertising publishers, or cheats them into paying for advertisements they never placed. The Australian Competition and Consumer Commission's Darwin office’s director, Mr Derek Farrell, has warned businesses that fraudsters prey on their good nature, laxity of purchasing procedures, forgetfulness, or fear of legal action. To combat it, he recommends that, first, the proof of the magazine or directory’s existence, sponsorship or circulation must be established, testimonials asked for, and records of any ad placed or payments made be kept carefully.

Apart from this problem, there is also the pressing problem of false advertising schemes that the office of the New York State Attorney General is trying to make the consumers aware of. Christine Pritchard, spokesperson for the office, however, says that prosecuting businesses that use false advertising tactics is difficult. For instance, a company advertises an item at a price so low that consumers are lured into the store. Nevertheless, once there, either the advertised item is sold out or the salespeople try to get the consumer to buy another, more expensive, product. However, the offending business owner can simply say that the advertised item is sold out, which may actually be the case.

Jon Sorensen of the New York State Consumer Protection Board sums up in simple words of advice: "If it sounds too good to be true, it probably is," so one should be aware and sensible of the lucratively deceptive offers that are advertised.

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