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Bill Mencarow is a journalist and marketer based in Kerrville, Texas. He has been a writer for the past thirty years, with varied experience as a radio talk show host and a producer for NBC. He has press relations for medical associations. He has managed the press for various political campaigns and worked as a press secretary in the Congress. Since the past sixteen years, he has been publishing The Paper Source, a monthly newsletter. His other publications include The Cash Flow Express ezine and The Paper Source Journal, which contain information on discounted mortgages and other cash flow investments. These are available online as PaperSourceOnline.com and cashflows.org

Bill Mencarow dispenses genuine and authentic information on note brokering on his site papersourceonline.com He gives honest reviews for products and follows ethical business practices unlike most people in the real estate industry. He offers a free course on note brokering for his subscribers. The newsletter is a useful source of information for novices as well as experienced people on note brokering. It gives relevant and pertinent information at a reasonable cost.

Bill Mencarow is an accomplished ezine publisher. He states that a good marketing program is effective in getting new subscribers. He has hired a professional for advertising his websites on search engines and his websites are promoted through pay for clicks promotional programs. This is enough to induce browsers to get converted to subscribers since his site offers a lot of value added resource material. The success behind a huge subscriber base is the fact that he simply asks existing subscribers to recommend friends through a program available on his site.

Bill Mencarow recommends that an ezine should form part of a larger promotional program. One should have a clear idea about the audience, the products and services to be advertised. He feels one should pay attention to content. He states that a good subscriber base and readership can be acquired if the newsletter has a good mix of information and advertisements. He advises that attention has to be given to have a substantial subscriber base so that advertisers find it a worthwhile medium for promotion. Bill Mencarow thus gives practical advice on ezine publication. He has built a good reputation as an ethical adviser on note brokering.

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