OnlyCritiques.com Review:

Melvin Powers is a multimillion-dollar publisher based in North Hollywood. His Wilshire Book Company specializes in mail order self-help books. He has been hugely successful in identifying niche segments for special interest books. The range of books includes books on bridge, chess, horse riding, and other interesting hobbies. The two popular titles selling over the years are - Think and Grow Rich by Napoleon Hill and Psycho-Cybernetics, by Dr. Maxwell Maltz.

Melvin Powers started young, as an avid reader of Popular Science magazine, which gave him the idea of a mail-order business. He bought books from wholesalers and sold them through classifieds placed in popular magazines. With each book he enclosed an advertisement for his other titles. His genius lies in spotting books, which have making of a best-seller. He is a keen observer of reader’s interests. He scouts around bookshops looking for new authors and interesting hobbies to publish. His specialty lies in buying the rights for the paperback editions of popular books. He has himself written popular titles like Hypnotism Revealed, and How to Write a Hit Song and Sell It. He shares the secrets of his success through the book, How to Get Rich in Mail Order. The rationale behind his success is his ability to question normally accepted principles of marketing. This has helped him create a successful publishing company.

Melvin Powers is not one to rest on past laurels. He is quick to spot new opportunities. He is an astute marketer who has taken to the television with his program, Powers Television Marketing. This medium offers him a wide reach for unique products with mass appeal, like kitchen appliances. With years of experience, Melvin Powers now serves as a consultant to several new entrepreneurs. He has demonstrated that it is possible to make millions from a staid industry like publishing, if one is in touch with ones core consumers.

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